Eco Friendly Fashion: Wear Your Green Heart On Your Sleeve

{0 Comments}

0
Sapna Bhavnani in No Nasties Tshirt designed by Diti Kotecha
Reversible Bag from Forty red Bangles
Reversible Bag from Forty red Bangles

I must say, it thrills me to bits when I walk down to buy vegetables and see a fellow shopper carrying a cloth tote instead of demanding plastic shopping bags. Mumbai has a sizable number of earth-loving, tree-hugging green freaks who make an effort to live responsibly. This attempt at sustainable living need not stop at waste disposal and switching to CFLs, you can quite literally wear your green heart on your sleeve. Mumbai also has a small, and growing number of fashion brands that are making an effort to be socially responsible and environmentally friendly. Here’s a look at how fashion is going green!

The Veterans : Fab India & Cotton World
Fab India has pioneered eco-chic by introducing the market to natural craft base clothes and accessories. For over half a century, with stores in almost every Indian city, the brand supports craftsmen and traditional socially sustainable methods of production. Another pioneer in green clothing, Cotton World opened it’s first branch in Colaba in 1987 and since then has been retailing simple natural clothes to loyal patrons.

Cushion Covers, Forty Red Bangles
Cushion Covers, Forty Red Bangles

Forty Red Bangles : High End Luxury Brand
The brand Forty Red Bangles came into existence in 2011. It was started by Ramona Saboo as her way of “creating awareness and giving people a more responsible choice.” The brand showcases clothes for children, women, home wares and jewellery all made with materials that are natural, organic, recycled or up-cycled.

Of course, going down an unconventional route brought with it some challenges, logistically and economically. However having smaller production quantities, limited colours and material choices only poses a very welcome creative challenge. As their communications co-ordinator Kavita Kumar simple and positively states ”Where there’s a will, there’s a way!”. Forty Red Bangles retails at Bombay Electric (Colaba) and MAL (Juhu) and their products can be bought online from their website or their store at www.shopi.in.

Sapna Bhavnani in No Nasties Tshirt designed by Diti Kotecha
Sapna Bhavnani in No Nasties Tshirt

No Nasties : No Fuss T-shirts
Here’s a brand that believes in eliminating all the nasty aspects of fashion. ‘100% organic, 100% Fair Trade, 100% awesome T-shirts.’ At No Nasties, the cotton used is pesticide free, the dyes used have no carcinogenic chemicals and the packaging has no plastics. Efforts are made to ensure that no unfair trade practices like child labour, price exploitation and discrimination happens in the process of production. They also partner with several NGOs and social causes.

The very informative No Nasties website makes a very positive declaration that “Every t-shirt you buy promises a better deal: to the farmer, to the planet, to our future.” For many of us who wonder whether our one little action makes a difference, No Nasties provides the necessary reassurance.

No Nasties was started by Mumbai residents Apurva Kothari and Diti Kotecha, who in life as with their beloved brand try to do no nasty. These T-shirts are available at Attic ( Santacruz/Colaba) and Our Little Bit (Versova).

Do U Speak Green : Made from Bamboo
While a lot of other brands use organic cotton, this one makes fabric and clothes from bamboo! Bamboo is an extremely efficient crop; it is easy to grow, doesn’t require pesticides, grows rapidly and can be harvested sustainably. Once woven into a fabric, it is soft, durable and easy to maintain. It’s even a natural thermal regulator and protects skin from allergies. Do U Speak Green not only manufactures eco-friendly clothing, they even support the Bombay Natural History Society and WWF (World Wildlife Fund).

Our Lil Bit Store, Mumbai
Our Lil Bit Store, Mumbai

Our Lil’ Bit: A responsible little store
This small store located on Versova’s breezy sea face was started by Smitha Hegde Deo and Meenakshi Mirajgaokar. Everything from sarees to dainty tea cups stocked in the shop have a low carbon foot print and in some way help the world. The idea is to create a space that supports indigenous artistry, livelihoods of village artisans and environmental conservation.

Shop For Change: For a stamp of approval
Since there are a growing number of brands that claim to be eco-friendly, Shop for Change takes it upon themselves to review them. If the brand empowers farmers and artisans to improve their incomes and care for the environment, it receives a stamp of approval from Shop For Change. This ensures that yours is a fair trade purchase.

Our Lil Bit Store, Mumbai
Our Lil Bit Store

The board of directors of Shop For Change consists of experienced professionals from the social and environmental sector, who are all working towards a greener future. Their first certified product is cotton which is used by high end fashion label AND by Anita Dongre. The organization supports Mother Earth and No Nasties. So next time you’re out shopping look for this mark of change.

If you want to make a positive statement, you need not run around a park with a huge banner and a micro-phone or light candles. Just invest in eco-friendly clothing and smile knowing that what you’re wearing, just made a small difference to the world.

Own an eco-friendly store or know of someone who does? Share the details with us below or write to us at [email protected], we would love to hear from you.

Post By Salonee Gadgil (86 Posts)

I'll chat with my imaginary pet dog and perfect a handstand while the rest of you act like grown ups.

Website: →

Connect

Salonee Gadgil

Salonee Gadgil
I'll chat with my imaginary pet dog and perfect a handstand while the rest of you act like grown ups.