Heads Up For Tails: Say Bow-Wow To ‘Pawsh’ Couture

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Rashi & Sara
Man's most loyal buddy!
Man’s most loyal buddy!

If you ask me, there seem to be as many new businesses catering to dogs as there are those which target humans! Man’s most loyal buddy has, with the heart-melting wag of the tail, managed to facilitate the emergence and growth of an entirely and relatively new business market around him. Be it dog salons, online pet stores, or the physical outlets, each of these have been designed and are operating on one common principle – to ensure that every day is a dog’s day! Right from customisation of dog collars to expensive pooch clothes, from international meals to comfy blankets – a dog now has access to luxury and opulence that could make a man envious.

Heads Up For Tails
Heads Up For Tails

Heads Up For Tails, a ‘pawsh’ couture boutique, is one such e-commerce venture that has its heart set at pleasing and pampering that cute little pooch or poodle of yours. The ‘posh’ and elegant lady behind this boutique has a Management Degree and a Masters in Human Resources.  And Rashi Sanon Narang is doing all within her power to ensure that skilled and efficient human resources are directed towards facilitating the luxurious indulgence of her first love – dogs.

“Yes, I studied HR and tried to walk down the normal 9-5 job path. But my passion for dogs and my inherent instinct for business (Rashi hails from a reputed business family) led me to change tracks and set-up this venture. Heads Up For Tails is not just another business that caters to dogs; it is but an expression of my love for dogs and a platform for me to do something for them,” says a chirpy and excited Rashi.

Fluffy on his four-poster bed
Fluffy on his four-poster bed.

As I nudge her to talk more about her business and what they offer, her excitement levels only rise and she is more than happy to oblige. “The Heads Up For Tails site has been active for only three months now but we are known in the market because we used to (and continue to) supply our products to our partner stores in Delhi, Pune and Bangalore. Hence, HUFT has good brand recall and recognition.”

She continues, “Our USP is that we offer not only a fun and international range of food-items, clothes, collars, grooming products but we also offer extensive customisation options to our clients. Be it a collar that has the initials of your dog, or a tuxedo/sherwani for him/her or even a four-poster bed!”

“Tuxedo? Sherwani?”, I cut in abruptly.

How dashing he looks in his Sherwani!
How dashing he looks in his Sherwani!

Rashi catches the note of surprise in my voice and laughs as she continues, “YES! Clients’ have the whackiest of requests and I am only happy to help. During Diwali and the wedding season, the demand for these clothes items only rise. I design these as per the clients’ specifications/ideas and then collaborate with trustworthy partners to bring the same to life.”

A four-poster bed for your four legged bestie! Couldn’t get better now, could it?!

Rashi & Sara
Rashi & Sara

As our brief interview nears the end, Rashi happily lets me in on her relationship with Sara. “I have had dogs as pets since I was a little girl, but Sara is the first dog I am solely responsible for. Hence, the special bond. For me, she is the Queen. She has access to all the toys and clothes and she can pick and choose whatever she likes!”

Aawww.

Post By Hilonee Furia (29 Posts)

Sometimes I wish I was Shandler – quirky like Sheldon and sarcastic + funny like Chandler. But then, I am me. The girl who needs her life to be a collage of small joys, brain-tickling conversations and as impulsive as it is cautious.

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Hilonee Furia

Hilonee Furia
Sometimes I wish I was Shandler – quirky like Sheldon and sarcastic + funny like Chandler. But then, I am me. The girl who needs her life to be a collage of small joys, brain-tickling conversations and as impulsive as it is cautious.
  • shilpa agarwal

    Nice information. But I bought my pet related products at Marshallspetzone
    Because they will provide best and Luxuries at very reasonable price