While an Indian woman looks her most beautiful in a traditional saree or salwar kameez, she will vouch for the fact that finding Indian wear that is correctly priced, that fits well and complements one’s personality is a tough, uphill task! Any woman’s shopping life is marred by instances wherein when the colour was right, the fabric was not and when the fit was right, the price was all wrong!
However, the good news for the ladies who carry a saree with aplomb and don a lehenga with style is that the above mentioned dilemmas have been addressed by multi-designer fashion boutiques that offer not just variety but quality.
The brainchild of Tarun and Sailaja Tahiliani, Ensemble is one of the oldest multi-designer showrooms in the country. The store, which completed 25 years in December 2012, is managed and marketed by Tina Tahiliani (Tarun’s sister). At Ensemble, you will be able to purchase creations by Abu Jani and Sandeep Khosla, Sabyasachi, Rohit Bal, Anamika Khanna, Manish Malhotra among others. The store is known to house not just the best fashion designers but the best creations that fit well and bring out the personality of the lady. With customers like Nita Ambani, Katrina Kaif, Rekha and Liz Hurley one couldn’t expect any less!
Store Location: Shahid Bhagat Singh Marg, Lion Gate – 400 023
Phone: 022 2284 3227
USP: Branded Indian wear that fits well
OR Design House
If mainstream is not the road that you like to traverse on, then an eclectic and off-the-beaten-track store like OR (OR means Gold in French) Design House should do the trick for you. Founded by the sister-duo of Nishita Shah Sarvaiya and Kunjal Shah, OR Design House offers affordable designer wear. The store houses designers like Avni Vasa (of Flower Power), Yogita Kadam, Prerna Punjabi (of Plentitude), among others. If you are a plus size woman and if you have a penchant for the personalized then OR Design House is sure to speak to your senses!
Store Location: 30/C, Laxmi Industrial Estate, New Link Road, Andheri W – 400 053
Phone: 022 4295 2060
USP: Affordable and chic
If money is never an issue and all you looking for is the very best in Indian fashion, then Neha and Pradeep Hirani’s Kimaya is the store for you. Founded in 2002, Kimaya which means ‘magic’ in pushtu, holds the tag for the store that oozes of luxury and houses the very best of Indian talents. Be it Shantanu & Nikhil, Pankaj & Nidhi, Surily Goel, Falguni & Shane, Kavita Bhartia and more, the store will never disappoint when it comes to quality or variety or aesthetic sense.
Store Location: 2, Asha Colony, Opp. Hotel Sea Princess, Juhu Tara Road, Juhu – 400 049
Phone: 022 2660 6554, 022 2660 6040
USP: Luxury clothing
Aza is the store that offers just the right clothes and accessories for when you are about to celebrate. Celebrate what? Well, just about anything! This multi-designer store houses collections by Neeta Lulla, Divya Mohta, Rocky S, Tahul Mishra, among others and offers a wide selection of prêt and couture outfits for you to choose from.
Store Location: 21, Altamount Road – 400026
Phone: +91 22 2353 0212 / +91 98674 51199
USP: Here, you’ll find clothes for any occasion
Check out our post on Mumbai’s favourite fashion designers and their stores in the city if you are looking for individual designer stores in the city.