#MumbaiList: Meet The Customization Crusaders

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A Custommade Wall by We Love Custommade
D.I.Y - Neon Eraser Necklace by The Material Girls
D.I.Y – Neon Eraser Necklace by The Material Girls

Truth to be told, customisation is an art that only true artists can do justice to. With few such artists in sight and with the convenience that standard store shopping offers, people don’t get items personalised.
But a few creative crazies, thankfully, are looking to change the perception of do-it-yourself (D.I.Y) items and customised offerings. Read on at the risk of getting hooked on to the idea of tailoring/adapting things *just* for you

1. The Material Girls

Purvi and Meera
Y Purvi and Meera

What happens when you bond over Zinger burgers at KFC? A friendship is forged which gives wings to the ideology of “Humph! I could make that at home”. Purvi (a PR consultant at Brandcomm) and Meera (a creative partner -copy in Creativeland Asia) are girls who love to dress-up, gossip and travel. On realising that branded accessories stores sell over-priced items, they decided to make these at home for much less. Hence, they started The Material Girls blog.

“We want to encourage people to make things on their own instead of buying mindlessly. We say why buy when you can D.I.Y.”, says Meera. They don’t sell the items they make on the blog as “selling goes against the very core of what we believe (in)” but they do answer queries from followers and post self-made items as often as possible.
Visit their blog to fall in love with simplicity, beauty and all things girly.

2. Bombay Shirt Company

Bombay Shirt Company
Bombay Shirt Company

Akshay Narvekar and Alex are two everyday guys who aren’t big fans of everyday dressing. “ We’ve always designed our own shirts – getting the fabric, the buttons, deciding the cut,” says Akshay. “But we know that while a lot of men would like to find that perfectly fitted shirt they won’t consider getting it made because of the hassles involved. So that’s why we started Bombay Shirt Company. You order, we customize.”

It is a promising proposition and one that doesn’t call for complicated processes. You can measure yourself or send in that perfectly fitted shirt you own and Bombay Shirt Company will make you a customized shirt at a reasonable cost. They do plan to launch trousers, men’s accessories in the future and I’m sure those will do just as well as the shirts currently are. “It’s all about trying to foster a culture of customization. It’s a sustained effort and we are working with customers to get the whole concept going,” signs off Akshay.

3.  We Love Customade

Larissa D'Sa
Larissa D’Sa

Larissa D’Sa is a third year student at the L.S. Raheja School of Art whose penchant and innate talent for arts, crafts and graphic designing has turned her into an entrepreneur at this young age. We Love Customade, owned and run solely by Larissa, focuses on making customized wallets, phone covers, bags, and other accesories. She can also lighten up boring walls with graffiti and design cards for that special someone.

“I have always been a creative kid and I guess I get that from my mom. Friends and family suggested that I should channel my creativity and I paid heed to their advice!” says Larissa. You can connect with Larissa on her Facebook page and get this young, humble artist to design something exclusively for you. Her designs are sure to make you love everything customade too!

After interacting with these customization crusaders I know I will order customised items ever-so-often. Or even make the time to make myself a beautiful little something. Won’t you too?

Post By Hilonee Furia (29 Posts)

Sometimes I wish I was Shandler – quirky like Sheldon and sarcastic + funny like Chandler. But then, I am me. The girl who needs her life to be a collage of small joys, brain-tickling conversations and as impulsive as it is cautious.

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Hilonee Furia

Hilonee Furia
Sometimes I wish I was Shandler – quirky like Sheldon and sarcastic + funny like Chandler. But then, I am me. The girl who needs her life to be a collage of small joys, brain-tickling conversations and as impulsive as it is cautious.