Midnight Snacks: The New Start-up Trend

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There are several online start-ups in the city that focus on one thing: your late night hunger. Simply select the items from their menu and place your order. Pay the delivery boy upon arrival and enjoy hot food at the middle of the night! These websites operate from 8pm to 4pm, and target professionals who work late nights and the insomniacs who refuse to sleep. Not only are the prices reasonable, but the food is scrumptious! Some of these websites even offer essentials that may not be available to you at that time of the night, if they're ever required.

For a city that never sleeps, it’s a wonder this service didn’t come around sooner. In the past year, a crop of late night food delivery services have emerged to feed hungry Mumbaikars either out of food or facing a (very) late night craving. The latest to emerge is Feast in a Tray that, says owner Anand Bhatia, developed organically from a two-year-old corporate lunch catering service.

Typically, most of these services also offer other essentials, like Eno, Digene, sanitary napkins, cigarette packets, chips, fizzy drinks, and mineral water. Other similar services include Fly by Knight, started in May last year, Mad Bites, launched in December 2011 and now an elaborate affair with check-in boxes and a shopping cart icon, and the simpler Night Dragon, launched this January. All have websites, a menu, and a number – all customers need to do is dial and wait.

Image: foodnavigator.com

Post By Jay Rungta (8 Posts)

When he's not buried in homework or watching Breaking Bad, Jay loves to write and is interning at MumbaiMag.com. He's an engineering student at NMIMS Mukesh Patel at Vile Parle and he is totally in love with the city of Mumbai.

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Source : Mumbai Mirror

Jay Rungta

Jay Rungta
When he's not buried in homework or watching Breaking Bad, Jay loves to write and is interning at MumbaiMag.com. He's an engineering student at NMIMS Mukesh Patel at Vile Parle and he is totally in love with the city of Mumbai.
  • uber

    All they need to do is add alcohol to the list and boom they go… that’s the missing link to this becoming super successful.