Trend Spotting: Pop Up Stores, The New Way To Shop

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Bungalow 8. Image by petitepassport.com
A pop-up store. Image by freshnessmag.com
A pop-up store. Image by freshnessmag.com

In recent times, Mumbai has seen the sudden appearance and equally quick disappearance of several stores. Before your mind starts racing with questions pertaining to these mystery stores, we introduce you to this all new concept which has taken the retail scenario in Mumbai by storm. Called the ‘pop-up shops’, these are temporary stores that set up shop at different places. These places could include a gallery, an established store or even one of your favorite eateries. And they retail almost anything from designer clothes to accessories, even home decor and much more. That is the beauty of these chic pop-up stores that elevate the shopping experience making it uber-cool.

A pop-up store is a concept that helps brands reach out to their patrons by piquing their attention and engaging them at a personal level. The pop-up stores, though small, work wonders in surprising customers and also promise exclusivity. They are also an excellent way for new and upcoming labels to introduce themselves. It is these incredible benefits that have made pop-up a growing culture in Mumbai. We bring to you some of the key spots in Mumbai where brands and innovative concepts keeping popping up!

Munch and indulge: Restaurants are going beyond a regular culinary experience to offer their patrons wider options to explore.

The NGO pop-up at Blue Frog. Image by fortyredbangles.wordpress.com
The NGO pop-up at Blue Frog. Image by fortyredbangles.wordpress.com

Blue FrogBlue Frog opened its doors to the concept of pop-up stores in 2012. They have been home to numerous pop-ups ranging from trendy wear to arty furniture and even a special kids pop-up shop. They recently held a special NGO themed pop-up wherein various NGO’s including Forty Red Bangles, Creative Handicrafts, The Bombay Paperie and others exhibited their unique products. The pop–ups at Blue Frog are usually held on weekdays and are accompanied by an all-day cafe menu and cocktails that add zing to your shopping experience.

Brands at Cheval's 1st pop-up. Image by Cheval Facebook page
Brands at Cheval’s 1st pop-up. Image by Cheval Facebook page

ChevalStarting April 25th, Cheval, the Kala Ghoda based restaurant will introduce a monthly series of pop-up stores. They will highlight independent designers from across the city. The first edition will see brands including Peacock Plume, Vivat, Bath Etc and ADIE – a design is everything. Owing to the popularity of this trend and the novelty that it offers consumers, Cheval plans to make this a regular feature every month. So you can relish some delectable food and fine drinks as you enjoy the mini bazaar.

The Quirk Shop at Lagerbay. Image by Lagerbay Facebook.
The Quirk Shop at Lagerbay. Image by Lagerbay Facebook.

Indigo – One of Colaba’s finest eateries, Indigo, hosted a special Diwali pop-up store a while ago. The store featured accessories for home décor and exclusive gifting options. It was put together by the proprietor of Indigo, Malini Akerkar and Radhika Guptathe owner of Delhi-based lifestyle store Moon River. Coupled with their fine gourmet selection, Indigo is an elegant place for a pop-up store.

Other restaurants that have hosted pop-up stores include Lagerbay (Bandra), WTF (Versova) and Rude Lounge.

Store within a store: Stores in the city are looking at ways to regularly surprise their customers and a pop-up store within the store surely works!

Little Shilpa displayed stylish head pieces at Bombay Electric. Image by bombayelectric.in
Little Shilpa displayed stylish head pieces at Bombay Electric. Image by bombayelectric.in

Bombay Electric – This cutting edge store is a regular with dapper pop-ups. Milliner Little Shilpa exhibited stylish head pieces, bow ties, neck pieces and so on at her pop-up at Bombay Electric. Mumbai-based design art studio Obataimu also set up a pop-up store for two months at Bombay Electric. They displayed innovative products like trunks, yoga chairs, lounge wear, dresses etc. The store constantly offers customers an unparalleled experience and also conducts photography exhibitions, concerts and launch parties in their premises.

Bungalow 8 is a regular with pop-ups. Image by petitepassport.com
Bungalow 8 is a regular with pop-ups. Image by petitepassport.com

Bungalow 8 – The lifestyle store, Bungalow 8, recently played host to a pop-up store for the French perfume house Guerlain. They regularly present pop-up stores of several designers and brands which also included Lebanese Designer Dareen Hakim’s Glocal 012, a 12-part pop-up series featuring designers from across the globe. Infact, Bungalow 8 also sets up its own pop-up stores at various outlets. In the past they have held an organic-themed pop-up store at The Yoga House and a collection of home furnishing and clothes at The Last Ship.

The vibrant pop-up culture has surely spread far and wide in the city and continues to grow every day. So keep your eyes open to indulge in some retail therapy the next time a fun store pops up!

Any pop-up store locations we may have missed? Write in to us at story@mumbaimag.com or comment below.

Post By Esha Verma (33 Posts)

Writing is a passion I discovered a little late. But better late than never. When not penning my thoughts, you'll find me sniffing around for good food - trying out every new restaurant in town is a hobby. I swear by Hindi films and when doing nothing of the above you'll find me troubling my pet pooch.

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Esha Verma

Esha Verma
Writing is a passion I discovered a little late. But better late than never. When not penning my thoughts, you'll find me sniffing around for good food - trying out every new restaurant in town is a hobby. I swear by Hindi films and when doing nothing of the above you'll find me troubling my pet pooch.