Interview: ‘Shit People Say In Mumbai’, Because Mumbai Needs To Smile, Says Pranita Kocharekar

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First things first. If you haven’t seen this video already, do it now. Smile. Then scroll down to read our interview with 22 years old Matunga resident Pranita Kocharekar, a design student from Rachana Sansad College, who created it.

Tell MumbaiMag readers a little about you, are you a Mumbaikar?
Yes. I’ve been living here for 22 long years.

Pranita Kocharekar
Pranita Kocharekar

What keeps you busy?
I graduate 2 months from now. I’m pursuing a degree in Applied Art and also freelance as artist/ designer/ illustrator/ typographer for over a year now.

What inspired you to make this video?
A lot of people believe that design is only to enhance or beautify a brand/an identity. Which isn’t true. Design can make a difference to people, so I decided to make this video to bring a smile on people’s faces. Plus, I love my city!

Did you create all the animations yourself?
I did. Honestly, this was my first attempt.

The voice overs are your friends, where did you record and edit?
Yes, they’re my friends from college. I recorded them in closed classrooms on an iPhone. Later I sat for long hours making them sound better using software.

Shit people say in Mumbai
Shit people say in Mumbai

How long did it take to make this video? Tell us about the process.
It took me a week and a half to make it. Because I was very new to the software, and this is the first video I’ve made.
It started with doodling these illustrations on paper, scanning them and playing around with colours digitally. After which I learned a couple animation software and tada!

What did you set out to achieve with this video?
To bring a smile on people’s faces, to make a small difference to people. Especially those who aren’t in the city, who are studying or working abroad, away from home.

Shit people say in Mumbai
Shit people say in Mumbai

Any other Mumbai videos in the pipeline?
Maaaaybe 🙂

If you had one superpower what would you choose and why?
To have a few extra hours in the day, where everyone is asleep so that I can paint buildings and beautify this city!

One thing you love about Mumbai?
The bay, the architecture, the food(!) — Sorry couldn’t point out just one.

Shit people say in Mumbai
Shit people say in Mumbai

One thing you dislike?
Inhumanity in some people, the rise in the number of crimes against women.

One place in Mumbai you can never tire of visiting?
Marine Drive! That is my place of de-stressing. The few stars, the sea, the beautifully lit city, oh my!

One quality that makes Mumbai, Mumbai?
Busy roads (read: traffic), busy lives, busy people dreaming big big big dreams! Oh and the irreplaceable missal pav.

And if I may add, the shit people say in Mumbai!

Post By Garima Sharma (111 Posts)

Founding Editor at MumbaiMag, graffiti and street art lover, traveller, blogger and amateur photographer, slave to Thor, my Lab.

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Garima Sharma

Garima Sharma
Founding Editor at MumbaiMag, graffiti and street art lover, traveller, blogger and amateur photographer, slave to Thor, my Lab.
  • how about that?!
  • Pranita Kocharekar

    Hi ‘how about that?!’,

    I’d suggest you to view the Acknowledgements at the end of the video, Inspiration credits have been given to the Griffin Production. Also, there are some dialogue additions. This project is a design/ typography/ illustration project — point being, design can make a difference as well.

    Hope I cleared that there, ‘how about that?!’

    Cheers!