I am a self-confessed water baby. Having grown up in Mumbai, the beaches hold a special place in my life. And yet special beachwear was something that never formed an essential part of my wardrobe, which I guess is the case with many other Mumbaikars. But not anymore!
We now have several Mumbai-based brands that have identified this fashion gap and are offering trendy beachwear and swimwear options for people across the board. So whether you are a funky teenager, a shy housewife, an enthusiastic kid or anybody else, you can pick and choose from a wide variety of stuff to make your next visit to the beach or the pool, colorful, stylish and fun.
Mumbaimag speaks to some of these brands that have revolutionized the beachwear and swimwear trends in the city.
The Beach Company: One of the largest gaps in India’s fashion wardrobe is swim and beachwear. In a bid to address this gap, Harshad Daswani founded The Beach Company. A Harvard Alumnus, Harshad says that the USP of The Beach Company is a widely curate range and a one-stop approach where you can have everything fashionable and essential from your head to sandy toe. “Our philosophy is simple, we want the pool to be a place where your family and friends can splash, relax and be together. Hence we cater to men, women and children,” says Harshad.
They offer pool toys, pool floats, swimming pool games, swimsuits, beachwear, flip flops, swim training gear and more. The brands available include Arugam Bay, Tobago Playa, Speedo, Panache and others and also global flip flop offerings from Havaianas and Crocs. Elaborating on his core clientele, Harshad says, “Though the decision makers tend to be women between 18-42 years of age, the products purchased are across all age groups and for men, women and a lot for children as well”. The largest selling products at The Beach Company include sarongs, beach dresses and beach kaftans.
Mezzaluna: When textile engineer, Ajay Rajpal came to India in 2007 after almost 18 years in Jamaica, he saw people selling fake swimwear. Having been trained in swimwear designing, Ajay decided to set up a company that would make designer swimwear at affordable prices and that is how Mezzaluna came into being here. “I’ve been in this industry for the past 6 years in India, but Mezzaluna is a brand that is almost 18 – 20 years old because in USA we had the same brand label,” says Ajay. They only sell the in-house brand, i.e. Mezzaluna and the goods are all manufactured by them.
Mezzaluna has a lot of firsts to its credit. Ajay tells us, “We are the only company that offers custom made swimwear where you can choose from 120 solid colors, 60 prints and 4000 styles.” So if you are looking at getting a custom made suit, this is the place for you. “We have patrons across all age groups starting from newborn babies. With around 12 – 18 styles for ladies including A Line, Maillot, Tankinis & shorts, Tankinis & skirts, Bikinis & shorts, etc, we cater from teenage girls to people who are 80-90 years old. Mezzaluna is also the only brand in the country that makes chlorine protected swimwear and their maillot cuts, bikinis and wet suits sell like hot cakes. “On an average basis we change styles every 3-4 days,” adds Ajay.
Oceaniss: Their web portal may have not gone live yet but Oceaniss is already creating waves with their uber classy swimwear and beachwear range. Rina Shah was often plagued with a common question, “Where can I buy good swim wear in the country?". “The rise of the pool culture, sun downers, or plainly - need for swim wear gave birth to Oceaniss where we bring high end and luxury swim wear into our country,” says Rina, CEO & Founder, Oceaniss. Their swimwear brands include Gottex from Israel, Ondademar from Colombia and O'Neil from California. They also have cover up's and other beach accessories like bags, hats, flip flops etc. from brands such as Palma, Lily Jean, Home Store and many others. What makes Oceaniss different from other offerings are the brands that they select and bring into the country.
“Each of the products that we select to bring down are from the latest collections of each brand, giving the audience swim and beach wear that is trending the world over,” says Natasha Somani, Administrative Head, Oceaniss. They are currently focusing mainly on women but also have a small collection of O'Neil shorts for men. However, you can soon expect to find more of a men's line, a maternity collection, a collection for the heavier built women and a mid priced range as well. Though they are currently operating out of their Facebook page, Oceaniss has already received an over whelming response. Sanaya Mehta Turakhia, Business Developer at Oceaniss says, “We have seen amazing responses right from young girls (aged 16 to 24) to their moms and even men on the collection of shorts. The swim suits, cover up's, flip flops and bags have been the most popular till now.” Their web portal goes live in another 3 weeks from now, so do keep a look out for the exciting stuff in store.
With such brands and offerings, your next outing to the pool or a beach is going to get extremely fashionable and fancy. So what are you waiting for, get out there and start shopping!
Which are your favorite swimwear and beachwear brands? Write in to us at [email protected] or comment below.